How do I set up a business? Do I need outside investment? Which expenses are necessary and which should be skipped? Is investing in a fashion show worth it? Too often, emerging fashion designers only ask themselves these questions once they’ve already graduated, letting real-life experience do the answering for them. “As a fashion designer, the biggest costs are the mistakes you make while you learn, and if you start to sell a lot of product fast, those mistakes can really add up,” says menswear designer Christopher Shannon. The sentiment is not uncommon among independent fashion designers, who use their studies to focus on creative expression and personal development, only to think about the numbers after the first orders start coming in. However, the learning curve was steep and not without pitfalls: “If I knew then what I know now, perhaps I wouldn’t have done it.” She manages a fully-employed studio team, as well as a network of artisans, and can set up a line sheet in her sleep. But decided to take the leap nonetheless.įast forward five years and the Spanish designer now works from her studio in Paris, where she shows on the official Fashion Week schedule. She had no idea how to price her garments or what a linesheet was. The then 25-year-old Canova del Vas had spent the previous seven years of her life collaging sketchbooks, draping fabric, and inserting pins. Paula Canova del Vas had just graduated from the MA at Central Saint Martins when she was contacted by Dover Street Market, a luxury designer store, asking whether she would be interested in selling her collection.
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